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FROM ELMERPRINTS
NEWSLETTER
September 2004

The so-called warm colours are pink, orange and the red colours. They
are characterized by having a long wavelength. The cold colours are
primarily blue, violet and grey. Cold colours have a short wavelength.

Generally cold colours have a calming effect and therefore they are
suitable for e.g. backgrounds. Warm colours, on the other hand, are
active and attract and keep our attention.

Combining cold and warm colours creates a good contrast. But as they have different wavelengths our eyes will focus on each individual colour all the time. Therefore colours as pure blue and pure red can have a flickering effect when put together.